With the influx of footwear collaborations, it should be expected that music artits are quickly jumping on the bandwagon. One such collaboration was recently announced involving Pharrel Williams and Palladium Boots.
In an attempt to raise awareness about the relationship between sponsors and content, Palladium Boots and Pharrell Williams created ‘Tokyo Rising’ — a five part documentary series about Japan.
Traveling to culturally rich Tokyo, Pharrell found inspiration in Japanese fashion, technology, and lifestyle. The documentary provides insight into the catastrophic disaster in Japan that struck earlier this year, showing support and appreciation for the strength and resilience of the Japanese people.
So, put your Palladium Boots on and explore Japan with Pharrell and Palladium.
By: Ashley Tschudin