It’s family time, Kickers style! Founded in 1970 by Daniel Raufast in London, England, Kickers has impressed men,women, and children alike.
One year prior to their foundation, Mr. Raufast came across a poster of the world famous show “Hair” and was intrigued by the featured youth. Noting that the jean-clad people on the poster were pictured barefoot, Daniel decided it was time to create footwear for the jean-wearer. In other words, Daniel sought out to create a style of shoes compatible with denim. Designer Jacques Chevallereau created the first “jean boot” for Kickers, ensuring the new style was the perfect companion for denim-centered looks. The new scheme became so successfully that Kickers’ productions numbers soared form 300 to 12,000 in just one month. Four years later, Raufast founded Kickers, and today, the brand can be found at retail stores in over 70 countries (including DNA Footwear!).
The quickly popularized footwear brand is know for their versatility, keeping your feet stylish at any age!
By: Ashley Tschudin