Rachel Bilson Launches ShoeMint

shoemint

It’s time to step out of the confines of Orange County for Rachel Bilson, who unveils her first shoe collection and website Friday. Bilson teams up with long-time stylist Nicole Chavez, Steve Madden, and BeachMint to launch ShoeMint, a customized shoe-shopping site. The 30-year-old actress, formerly known by fans as Summer, is a permaent front row fashion show attendee, meaning it was only a matter of time before she tried her hand at design. Inspired by the fashion community, Bilson joins Mary-Kate and Ashley Olsen, Kate Bosworth, and Jessica Simpson in the “mint” experience.

ShoeMint launches Friday and will cater to affordable fashion seekers. The collection will be priced at $79.99 and will include leather and suede, embodying Steve Madden’s craftmenship and design.

When discussing her upcoming endeavor, Bilson remarked, “As a designer, I’m always exploring new mediums and footwear is a category I’ve always been very passionate about, especially since I’m only a size 5. More and more, people are shopping for shoes online and with BeachMint, I have the opportunity to design not just the shoes, but the full experience for our customers, which feels more personal and rewarding for me.”

We wonder who’s a shoe-in for the next mint collaboration…. only time will tell.

Right now you can earn ShoeMint credit for inviting your friends to sign up :

Invite 2-4 friends and get $5 in ShoeMint credit!

Invite 5-9 friends and get $10 in ShoeMint credit!

Invite 10+ friends and get $15 in ShoeMint credit!

{P.S Get 20% off your first pair of shoes when you type in “20InStyle” at checkout thanks to InStyle}

By: Ashley Tschudin

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