Sundance & Social Media Sorel Style
“Now through January 29, consumers have a chance to score customized lace plate boot accessories and a pair of Sorels, compete in a Polyvore Style Challenge, and get real-time updates from the festival” (Yahoo). Bringing the Sundance excitement to their Facebook fans, Sorel is giving users the exclusive opportunity to create custom lace plates using their ‘Decked Out. Laced Up.’ Facebook tab. As it they weren’t active enough in their social media endeavors, Sorel recently launched a Polyvore style challenge; “through SOREL’s Polyvore Facebook Tab, the boot brand asks consumers to create looks from a closet curated in collaboration with Alex Frank, style editor of The FADER, a music, culture and style publication. The top 10 consumer-created looks will win a pair of SOREL boots and one winner will receive boots plus a $300 gift card to shop the look” (Yahoo).
Don’t let the celebs get all the Sorel star treatment, shop Sorel!
By: Ashley Tschudin