Get the Look: Coachella or Bust!

*+-  La  Bella at Coachella 2012 With Coachella on the horizon its time to start prepping festival attire. Expanding  festivities for two weekends this year means 6 days of fashion bliss in a desert paradise. Fashion-wise anything goes at the Neo-Woodstock. Creativity is endless on the campgrounds from tie die tents to full body paint.

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Giveaway: Guess What’s In the Box Winner is……

*+-The time has come to announce our Guess What’s in the Box Giveaway recipient….. Drum roll pleassssssssseeeee……. The mystery shoe above is the First Stop High Heel Sandal from Chinese Laundry in Taupe. Lucky Laura Royal will be receiving these fabulously versatile platforms to add to her Spring collection courtesy of DNA Footwear. Thank you

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Hot Trends: Mint Meltdown

*+-  This season’s color scheme is staying cool with a variety of shades from menthol to spearmint. Everything including household appliances are getting a minty green makeover. The refreshing tone is great for a crisp pedicure or wear it with a pair of mint green pumps.  No matter what aspect of attire you decide to

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Shoe(s) of the Week: Top 5 Flip Flops Fit for Spring

*+-With the weather warming up, its time to bust out those dusty flip flops. Kick off Spring on the right foot with our new arrival of flip flops:  Aloha flat from Kelsi Dagger, Filomena flat from Lucky Brand, Gigi flat from Sam Edelman and  Taj flat from Chocolat Blu OR go with Havaianas‘ classic Casual flip flop

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Hot Trends: Aztec Accents and Native Nuances

*+-Techno tribal meets natural beauty seems to be the way of the fashion warrior this 2012 spring/summer and as I start to plan my wardrobe for Coachella I am not opposed to this movement. The peaceful hues combined with clashing patterns has me at odds with my paycheck trying to determine which shoes and accessories

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Shoe Brand: Juicy Couture

*+-Anchors Away with Juicy Couture Warm weather days always bring sailing to mind – granted I am nowhere near any regattas – but at least I can enjoy one aspect of this enjoyable sport – the fashion. Juicy Couture, makers of chic, comfortable and stylish clothes and shoes has some great footwear options for you

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Trend Tuesday: All Denim Everything

*+-  ◊◊◊ ◊◊◊ ◊◊◊  ◊◊◊ A◊◊◊ L ◊◊◊ L ◊◊◊ D ◊◊◊ E ◊◊◊ N ◊◊◊ I ◊◊◊ M  ◊◊◊ E ◊◊◊ V ◊◊◊ E ◊◊◊ R ◊◊◊ Y ◊◊◊ T ◊◊◊ H ◊◊◊ I ◊◊◊ N ◊◊◊ G ◊◊◊ ◊◊◊ ◊◊◊ ◊◊◊  Vans, Converse and UGGS have got the blues…Blue Jeans that is and Lana Del Rey even has a song named

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Designer Spotlight: Rachel Antonoff

*+-♠♥♦♠♥♦♠♥♦♠♥♦♠♥♦♠♥♦♠♥♦♠♥♦♠♥♦♠♥♦♠♥♦♠♥♦♠♥♦♠♥♦♠♥♦♠♥♦♠♥♦♠♥♦♠♥♦♠♥♦♠♥♦♠♥♦♠♥♦♠♥♦♠♥♦♠♥♦♠♥♦♠♥♦♠♥♦♠♥♦♠♥♦♠♥♦♠♥♦♠♥♦♠♥♦ If you have yet to hear about their love affair, Bass Loves Rachel Antonoff, and everyone else seems to too. The adorable and stylish combo have created a collection of exquisite taste. Featured in a variety of print magazines this past week from InStyle to Nylon, just to name a few, Rachel Antonoff is sure

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Now Hiring: DNA Administrative Help

*+-Is it in your DNA? ….We’ve got some pretty big shoes to fill and are currently looking for an ambitious, organized and fashion forward individual to help out in the main office at headquarters in Brooklyn, New York. If you think you have what it takes and would like to join the team please email

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Celebrity: Elizabeth and James Wishlist

*+-It’s brands like these that make my job excruciatingly painful. The gorgeous elegance of textured, pattern heavy combinations mixed throughout the Elizabeth and James collection makes a girl want what she can’t have. Fusing  an uptown chic with downtown couture, colorful accents and masculine cuts, Mary Kate and Ashley Olsen have yet again released double

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