DNA Soho Memorial Day Weekend Sweepstakes

Our new Soho location opens this Memorial Day Weekend! The store, located at 273 Lafayette Street, is our first in Manhattan and we are so excited that we are giving away a $500 Gift Certificate. All you have to do is be one of the first 500 people to stop in DNA Footwear in Soho during Memorial Day Weekend, snap a photo of yourself standing next to the DNA light sign in the store (pictured above), and tag #DNAsoho in your Instagram post. So make that dream shoe shopping list and grab your friends this weekend to enter the perfect summer sweepstakes.



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