Brand Crush: Shellys London

Danielle 2

The day we have been waiting for has finally arrived! The new Shellys London Fall 2014 collection is here and in stock both in our Manhattan and Brooklyn stores, and online at With nine new styles (including the four we already had in stock) it’s going to be hard to choose the best pair for your fall style. We new this collection from the London inspired brand would be big when our favorite fashion blogger Leandra, the voice behind Manrepeller, praised the fabulous Lovenia Chelsea boot as the boot of the season.

“But every so often, there comes along a shoe — an electiveboot, if you will — that changes the way you think about this alleged reprieve. It might successfully propel you forward, forgoing sarongs for sweaters, allowing you to leave behind the lusciously salty, extended days of summer in anticipation for the series of cold fronts that invariably lay ahead.” – Manrepeller

We couldn’t agree more! Now that Fall is officially here, the DNA Footwear team in Brooklyn have Shellys London boots on the top of our lists to add to our ever expanding shoe collections. Now all we have to do is make room for another pair (or two…)

Lovenia boot

The Lovenia Chelsea Boot in Navy Suede.

Nata 2

Nata from Customer Service wearing the Cherris Low Heel Bootie in Bordeaux .

In the top picture Danielle from our Buying Team is wearing the the Campalto Wedge Platform.

DNA Group shot

Our office staff wearing all new Shellys London styles.
From left to right, the Cherris Low Heel Bootie in Bordeaux , the Camparni Ankle Boot, the Meagan Platform Bootie, the Campalto Wedge Platform and the Lovenia Chelsea Boot in Navy Suede.



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