Brand Crush: TOMS + TOMS Handbag Launch Party in NYC

toms blog post

By now, many of you are familiar with the classic canvas slip-on that comes in various colors and patterns that can be worn pretty much all year long. I’m talking about TOMS‘ Classic Canvas Slip On Shoe.

For those of you who know about the shoe, but are unaware of the brand’s background, here’s a quick history run down: In 2006, TOMS founder Blake Mycoskie befriended children in a village in Argentina and saw that they didn’t have adequate shoes to protect their feet. Wanting to help, he created TOMS Shoes, a company that would match every pair of shoes purchased with a pair of new shoes for a child in need. One for One®. TOMS’ footwear includes stylish athletic-inspired sneakers, breezy sandals, updated slip-ons, and dressy silhouettes for men and women. Now, TOMS has expanded their efforts to give back with eye-wear and bags!

Want a chance to win a TOMS experience in NYC? See below!


• No purchase necessary. Void where prohibited.

• Promotion will begin at 12:00 a.m. Pacific Standard Time (“PST”) on April 3, 2015 and end at 11:59 p.m. PST on April 9, 2015 (the “Promotion Period”).

• Only open to persons who at the time of entering (a) have reached the legal age of majority where they reside, and (b) are legal residents of the United States of America.

• To enter: Sign up for the DNA Footwear newsletter HERE

• One (1) prize available to be won (“Prize”), which consists of a trip for one (1) winner and three (3) of his/her guests to visit the TOMS Showroom in NYC (transportation not included), winner will receive a gift bag of TOMS shoes, coffee and book

• Sponsor: TOMS Shoes, LLC, 5404 Jandy Place, Los Angeles, CA 90066

*Winner must be present at TOMS x DNA Footwear bag launch in Soho NYC on April 9th, 2015.

 PS! We’re celebrating the launch of TOMS bags at our SoHo store in NYC later this week and want you to join us! RSVP HERE

Here are the deets:

DNA Footwear x TOMS Bag Launch Party

When: Thursday, April 9th | 5pm-8pm

Where: DNA Footwear | 273 Lafayette Street, NYC, 10012

TOMS Duffel Bags
TOMS Duffel Bags
TOMS Del Rey Black Tribal Woven Lace-Up Sneaker
TOMS Del Rey Black Tribal Woven Lace-Up Sneaker
TOMS Classic Canvas Slip On Shoe
TOMS Classic Canvas Slip On Shoe



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