DNA Footwear x TOMS Handbag Launch Party Recap

toms event recap

Last night, we celebrated the launch of TOMS handbags with a party at our Soho store. Lucky for us and guests attending, we were able to meet a few of the folks from TOMS and hear how the One for One program has evolved and the learn about the amazing work they’ve done since its launch in 2006. The classic slip-on canvas shoe has given over 35 million, I said million, shoes to children in need. Each bag of TOMS Roasting Co. Coffee has provided 140 liters of safe water, a week’s supply, to a person in need in 7 countries.  TOMS Eyewear purchases have provided a person in need with a full eye exam by trained medical professionals and has helped restore sight to over 300,000 people in need. Now, with the launch of its handbag collection, TOMS Bags purchases will support TOMS’ Giving Partners in delivering the vital materials and training needed to help provide a safe birth regardless of the facility.

During the event, guests were able to shop around, sip on champagne and snack on delicious brownie bites and cupcake sized cheesecakes. There was also a Polaroid camera so many a selfie was taken throughout the night. The evening ended with a pretty sweet raffle. The prize included a trip to the TOMS showroom in NYC and lunch with the TOMS NY team, a TOMS bookbag, coffee, mug, $150 gift card, and t-shirt.. The winner was Rosie, who couldn’t contain her excitement as she danced her way to the front of the store and made our night complete.

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