Introducing: In the Bag

in the bag

*+-Welcome to our newest feature: In the Bag. We’ll be highlighting our current favorite backpacks, duffel, messenger, and hand bags each month. First up is a customer favorite: the Tahiti cross-body bag from Bed|Stu. I’m a fan of Bed|Stu in general. From the vintage-inspired bags to the distressed leather boots, Bed|Stu is known for high

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Tuning 98: Greenpoint Spotlight Playlist


*+-Yesterday we got an look at our Greenpoint store, our staff and an inside on some of their favorite shoes, local spots and favorite tunes. Continuing our Greenpoint spotlight, we’ve put together a playlist featuring some of the store staffs’ favorite artist. Give it a listen below, and make sure to check out our previous

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Introducing the Converse Chuck II

Converse Chuck II

*+-Nearly a century in the making, Converse is getting ready to follow up their 1917 classic with a sequel. Dubbed the Chuck II, this is actually the second time Converse has attempted to follow up on the All-Star (the first came in the form of the All Star II in the 70s’). For this take,

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*+-This week on Warehouse 242 we are highlighting our DNA Footwear store in Greenpoint. Read on for an interview below and follow us on Instagram for out #DNAtakeover  pictures. How would you describe your everyday customers, do you see more locals or tourist? Our everyday customers consists of the combination of both! We get a few

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How To Wear Wednesday: Frye Mika Strappy High Heel Sandal

FEATURE how to wear olivia

*+-Welcome guest blogger, Olivia, as she shows us all the ways to dress the Frye Mika Strappy High Heel Sandal for Summer. With summer finally here, it is time to break out all the open-toed shoes you’ve been eyeing! The Frye Mika Sandal offers what you’ve been missing during the cold months with leather criss-cross

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5 Pairs of Sandals to Upgrade Your Summer Outfit

summer sandal upgrade

*+-Shoes can basically make or break an outfit. We all know an easy go-to shoe are boots as they go with everything and can be worn in almost every season pending the temperature. Though, I’m personally known to wear ankle booties year round, Summer forces me and others to change it up a bit and

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Tuning 98: HQ Picks

warehouse picks

*+-Here in the HQ at DNA Footwear, we tend to hum our favorite tune or put music on and listen to it collectively in our office. Rihanna’s BBHMM was dedicated to me multiple times whenever it would play. I asked around to find out what song each person currently has on repeat and the results are

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Jelly shoes are back

jelly feature

*+-Fashion has a funny way of recycling trends: boho, ’70s glam, plaid. I could go on and on, but one trend that is making its way back from the ’90 are jelly sandals. Yep, those shoes you wore in elementary school are back and a little cuter than you remember. Brands like Mel, OKA b.,

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Vans bags: On your back-to-school list

vans blog feature

*+-When you think of Vans, you tend to think of skateboards, sneakers and skaters – at least I do. Now, add Vans bags to the mix. Specifically, book bags. Vans has released a few different styles of bags ahead of the back-to-school shopping sprees with the Deana, Old Skool and Cameo. Each style has its own characteristics finished

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How To Wear: Soludos Dali Slip-on Espadrilles


*+-Summer is a full event in the city. That means rooftop BBQ’s, beer gardens, and midnight movies in the park. It also means we gotta figure out the best possible way to stay cool. While I’ll always be a sneaker-head at heart, recently the espadrille – specifically the Dali Slip-ons from Soludos has made their way

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