a course in color

Brand of the Day: Irregular Choice 30% Off

We’ve done it again — we’ve dropped the prices of yet ANOTHER of our hottest selling brands: Irregular Choice. Irregular Choice is anything but ordinary (just check out their website to see what we mean), breathing life into ordinary and making is extraordinary! In an attempt to “recapture your freedom which eloped with your youth’’,…

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Brand of the Day: Poetic License 30% Off

We must be crazy to be lowering prices on two “Brands of the Day” every day — with prices this low you’re practically stealing! With just a few days until Thanksgiving and just over a month until Christmas, your feet have to get into the holiday spirit as well! Choose Poetic License for all your holiday…

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Brand of the Day: Ivanka Trump 30% Off

Leave it to a celebutante to understand the importance of proper footwear and the importance of looking your best. With the help of Ivanka Trump, DNA Footwear brings you the latest in high heels, boots, and sandals for 30% less! With the last name Trump, it is no surprise that Ivanka Trump shares her father’s…

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Brand of the Day: Guess 30% Off

Mondays are quite possibly the worst day of the week but not when Guess is on sale for 30% off for our ‘Brand of the Day’ discounts! Start your week off right with DNA Footwear and Guess shoes. Shake up your shoe wardrobe with Guess, a  twenty-nine year-old company that knows what’s hot and what’s not…

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Brand of the Day: Gentle Souls 30% Off

Gentle Souls rounds off our first week of ‘Brands of the Day’ 30% off sales, which will continue until mid December. “Kenneth Cole Productions Inc.” spawned from the movie “The Birth of a Shoe Company”, which funded Kenneth Cole’s footwear endeavors.  Gentle Souls is Kenneth Coles latest line, specializing in extreme comfort and quality organic…

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Brand of the Day: Franco Sarto 30% Off

Happy Friday from DNA Footwear and as a weekend gift to you we are offering Franco Sarto at 30% from now until November 25th. Since a young age, Franco Sarto has been devoted to the footwear industry. At age fourteen, Sarto began his shoe career working in footwear construction. By his twenties he felt a…

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Brand of the Day: Earthies 30% Off

On the other side of the ‘Brand of the Day’ spectrum, differing drastically from Gee Wawa, is Earthies — on sale for 30% off beginning today, Nov. 17 and lasting until Nov. 24th. Those of you who have heard of the brand Earth, you already know about their exceptional reputation, which carries over to Earthies,…

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Brand of the Day: Gee Wawa 30% Off

Little did you know that we’d be introducing you to a fairly unknown shoe brand today did u you?! Give a warm hello to Gee Wawa, which is out first ‘Brand of the Day’ on sale this fine afternoon. Started by Lane Shay, one of the original Rocket Dog creators, Gee Wawa is a new…

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Brand of the Day: Chocolat Blu 30% Off

Now, onto ‘Brand of the Day’ number TWO: Chocolat Blu, which will be on sale for 30% off from Nov. 16-Nov. 23rd. When you purchase Chocolat Blu footwear you purchase quality and innovation. The five-year-old New York based company specializes in footwear and handbags, recently expanding from the big Apple to trendy boutiques all over…

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