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How To Wear Wednesday: Shellys London Janko Low Heel Sandal

Welcome guest blogger, Olivia, as she shows us all the ways to dress the Shellys London Janko Sandal up and down. I always like trying new things with my style every few seasons so when I saw Shelly London’s Janko Low Heel Sandals, I had to get my hands on them. I was immediately drawn to the futuristic design,…

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Just In: The Shellys London SS15 Collection

Shellys London is about knowing that true style is born from confidence and self-expression. That it’s not so much about a time or a place: it’s about an attitude. The SS15 collection reflects that mantra and adds a unique edge to any outfit. For this season, expect lots of  chunky heels, cut out details and colorful hues. This…

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Shoe Pin: Popular styles on Pinterest

I love Pinterest, I mean, I love social media in general, but Instagram and Pinterest are my favorite. While we were busy pinning our dream closet on DNA’s Pinterest page, we noticed a few of our favorite products being re-pinned and then some. Our fans re-pinned some winners as we’re really feeling the Shellys London boots, Chelsea…

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Winter Whites: How to Style the Colorless Hue

The usual fashion rule for wearing white is to not to wear it after Labor Day. I’m not sure who came up with this rule, but I’ve been seeing lots of people rocking this colorless hue lately and it is only February. Bloggers like Isabella Thordsen, Kaitlyn Ham  and Jeanne Grey make the white monochrome…

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Brand Crush: Shellys London

The day we have been waiting for has finally arrived! The new Shellys London Fall 2014 collection is here and in stock both in our Manhattan and Brooklyn stores, and online at dnafootwear.com. With nine new styles (including the four we already had in stock) it’s going to be hard to choose the best pair for your…

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